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Comparisons

aurate vs Traditional Career Coaches

Traditional career coaches offer one-on-one human guidance including mock interviews, CV reviews, and interview strategy — typically at £50-150 per hour.

At a glance

How they compare

FeatureaurateTraditional Career Coaches
Voice AI InterviewBoth offer real conversational practice. Career coaches use human judgement; aurate uses adaptive AI.✓✓
Adaptive PressureBoth adapt to your responses. Good coaches are excellent at this; aurate is consistent every time.✓✓
Post-session markingaurate delivers a structured, scored breakdown every session. Coach feedback varies by individual and is rarely quantified.✓Partial
Score & shareabilityaurate generates a shareable marked card. Coaches provide verbal or written feedback only.✓✗
Privacy-First DesignAudio never recorded. The performance data we keep is pseudonymised — linked to a one-way hash of your account, not your name, email, or IP. Coaches may keep notes or recordings depending on their practice.✓Partial
Pricingaurate is £20 a month for 5 credits, or a £15 one-off pack of 3 credits. Coaches typically charge £50-150 per hour.✓✗
Available 24/7aurate is available any time. Coaches require appointments and have limited availability.✓✗
Personalised to RoleBoth personalise to your target role. Coaches may have deeper industry-specific knowledge in their domain.✓✓

Why we're different

  • At £20 a month for 5 credits — or £15 for a one-off pack of 3 — versus £50-150 per hour for a coach, aurate makes high-quality interview preparation accessible to everyone.

  • Available 24/7 with no scheduling friction — practise at midnight before tomorrow morning's interview if you need to.

  • Consistent, quantified feedback every session removes the variability of human coaching quality.

Questions

Frequently asked questions

  • Is aurate better than a career coach?

    Career coaches bring human empathy, industry connections, and holistic career advice that AI cannot replicate. aurate excels at consistent, affordable, high-volume interview practice with quantified feedback. Many candidates use aurate for repeated practice and a coach for strategic advice.

  • How much do career coaches charge?

    Career coaches in the UK typically charge between £50 and £150 per hour. Some offer packages. aurate offers a free tier and paid options from £20 a month for 5 credits, or a £15 one-off pack of 3 credits.

  • Can I use both aurate and a career coach?

    Yes, and this is often the most effective approach. Use aurate for high-volume practice and measurable skill building. Use a coach for strategic career advice, industry-specific guidance, and the human perspective that AI cannot provide.

Free question guides

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